At PB sustainability is not treated as an ‘add-on’ but an integral part of our business. For this reason sustainability does not fall under one capability or service. Instead it permeates all we do.

PB has developed a model of sustainability based on three guiding principles — integration, adaptation and innovation. We aim to build understanding of these principles with PB staff and clients. Another reason PB is a great company to work with — and for.

For PB, sustainability is not just talk. Examples of our actions include:

• launching our first sustainability report for the 2008 financial year
• an active community of practice intranet site to share knowledge and ideas about sustainability
• our Corporate Responsibility program, which is not limited to philanthropy but underpins all we do
• PB became carbon-neutral in late 2008
• our climate change policy
• Green Teams in each office.